Sunday, February 01, 2004
David Saltman and Steven Saltman founded WR Media in July, 2003 in order to help web sites with which they were affiliated keep abreast of rapidly changing page rankings on the various search engines. They accomplished this by launching What Rank?tm, a search engine tool that provides positioning information for free. That site was upgraded in the fall to allow for registrations, and enhanced registered-user functionality.
In Winter, 2004, WR Media launched the Search Penetration Index (SPI)tm, a tool that helps companies understand 'who's winning theweb,' by massively querying major search engines using thousands of keyword phrases, and distilling the results into measurements of the exposure of websites to particular topics through a proprietary algorithm developed especially for the task. SPI reports are performed on various topics at regular intervals for public consumption at http://www.spireport.blogspot.com, and also on a customized basis for WR Media clients.
